How to Create Content for Social Media?


What is Content Creation?

Content Creation is basically about finding the key problem areas of your ideal Client & addressing them with Solutions. โฃโฃ

โฃโฃ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐š๐ฅ๐ฅ๐จ๐ฐ๐ฌ ๐ฒ๐จ๐ฎ ๐ญ๐จ ๐œ๐ซ๐ž๐š๐ญ๐ž ๐š ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐š๐ซ๐ ๐ž๐ญ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž.โฃโฃ
1) So first of all, ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ข๐๐ž๐š๐ฅ ๐‚๐ฅ๐ข๐ž๐ง๐ญ, ๐ญ๐ก๐ž๐ข๐ซ ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ๐ฌ.โฃโฃ
2) Pick the ๐ญ๐ฒ๐ฉ๐ž ๐จ๐Ÿ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ญ๐ก๐š๐ญ ๐œ๐š๐ง ๐›๐ž๐ฌ๐ญ ๐ฌ๐ก๐จ๐ฐ๐œ๐š๐ฌ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ ( products or services) to your ideal Client. For example, Image, Infographics or Podcast etc.โฃโฃ
3) ๐๐ซ๐จ๐ฏ๐ข๐๐ž ๐’๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ so that your ideal audience can relate to it & connect with your brand.โฃโฃ


How to find out your Target Audience & understand their pain areas?

Here are 8 ๐„๐š๐ฌ๐ฒ ๐—ช๐š๐ฒ๐ฌ ๐ญ๐จ ๐Ÿ๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐“๐š๐ซ๐ ๐ž๐ญ ๐€๐ฎ๐๐ข๐ž๐ง๐œ๐žโฃโฃย 
1.๐‚๐ซ๐ž๐š๐ญ๐ž ๐˜๐จ๐ฎ๐ซ ๐€๐ฎ๐๐ข๐ž๐ง๐œ๐ž ๐๐ž๐ซ๐ฌ๐จ๐ง๐š โฃโฃ
โฃโฃFigure out Who (that person is), Where (location of living), What (are their pain areas), Why (they will associate with you)โฃโฃ
2.๐‚๐จ๐ง๐๐ฎ๐œ๐ญ ๐…๐ซ๐ž๐ž ๐’๐ฎ๐ซ๐ฏ๐ž๐ฒ๐ฌโฃโฃ
โฃโฃThrough Instagram, you can ask a question or run a Poll. Send E-mail Surveys to better understand your audience, to find out the problems they are struggling with. โฃโฃ
โฃUse Google Analytics to find out โ€“ Demographics (Age & Gender) | Market Segment (they belong to) | Geographical location.โฃโฃ
Use Facebook or Instagram Insights to better understand your audience behaviour.โฃโฃ
4.๐…๐ข๐ง๐ ๐จ๐ฎ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐๐ž๐ฌ๐ญ ๐Ÿ‘ ๐ญ๐จ๐ฉ ๐ฉ๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐ข๐ง๐  ๐ฉ๐จ๐ฌ๐ญ๐ฌ on Social Media or refer to the most visited page on your website. Through this you will be able to understand what actually your audience is interested in. What type of content they would like you to post?โฃโฃ
5.๐‚๐จ๐ง๐ง๐ž๐œ๐ญ & ๐„๐ง๐ ๐š๐ ๐ž with your audience and ask for feedback so that you can develop a channel for better communication.โฃโฃ
6.๐†๐ž๐ญ ๐จ๐ง ๐ญ๐จ ๐ƒ๐ข๐ฌ๐œ๐จ๐ฏ๐ž๐ซ๐ฒ ๐‚๐š๐ฅ๐ฅ๐ฌ and talk to your audience face to face to better understand their problem areas. โฃโฃ
7.๐”๐ฌ๐ž ๐”๐›๐ž๐ซ๐ฌ๐ฎ๐ ๐ ๐ž๐ฌ๐ญ ๐š๐ง๐ ๐†๐จ๐จ๐ ๐ฅ๐ž ๐ค๐ž๐ฒ๐ฐ๐จ๐ซ๐ ๐ฉ๐ฅ๐š๐ง๐ง๐ž๐ซ tool to learn more about what actually your ideal audience is looking for.โฃโฃ
8.๐„๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ž ๐ƒ๐ข๐ซ๐ž๐œ๐ญ ๐Œ๐ž๐ฌ๐ฌ๐š๐ ๐ข๐ง๐  (DM) feature of Instagram to make connection with your audience & interact with them on personal level to find out the problems they are actually struggling with. โฃโฃ

Once you have figured out your ideal audience then choose the type of Content through which you can connect with your Ideal Audience.โฃ

๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ข๐ฌ ๐›๐š๐ฌ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐จ๐Ÿ ๐Ÿ๐จ๐ฅ๐ฅ๐จ๐ฐ๐ข๐ง๐  ๐Ÿ’ ๐ญ๐ฒ๐ฉ๐ž๐ฌ:โฃ
๐Ÿ. ๐“๐ž๐ฑ๐ญโฃ
๐Ÿ. ๐ˆ๐ฆ๐š๐ ๐žโฃ
๐Ÿ‘. ๐€๐ฎ๐๐ข๐จโฃ
๐Ÿ’. ๐•๐ข๐๐ž๐จโฃ
You can leverage your connection with your target audience through the following content types:โฃ
โ€ข ๐€๐ซ๐ญ๐ข๐œ๐ฅ๐ž๐ฌโฃ
โ€ข ๐๐ฅ๐จ๐  ๐๐จ๐ฌ๐ญโฃ
โ€ข ๐‚๐š๐ฌ๐ž ๐’๐ญ๐ฎ๐๐ข๐ž๐ฌโฃ
โ€ข ๐„-๐›๐จ๐จ๐ค๐ฌโฃ
โ€ข ๐„-๐œ๐จ๐ฎ๐ซ๐ฌ๐ž๐ฌโฃ
โ€ข ๐„-๐ฆ๐š๐ข๐ฅ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ โฃ
โ€ข ๐ˆ๐ง๐Ÿ๐จ๐ ๐ซ๐š๐ฉ๐ก๐ข๐œ๐ฌโฃ
โ€ข ๐๐ž๐ฐ๐ฌ๐ฅ๐ž๐ญ๐ญ๐ž๐ซ๐ฌโฃ
โ€ข ๐๐ก๐จ๐ญ๐จ๐ฌโฃ
โ€ข ๐๐ซ๐ž๐ฌ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง๐ฌโฃ
โ€ข ๐๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐จ๐ง๐ฌโฃ
โ€ข ๐’๐จ๐œ๐ข๐š๐ฅ ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌโฃ
โ€ข ๐•๐ข๐๐ž๐จ๐ฌโฃ
โ€ข ๐—ช๐ž๐›๐ข๐ง๐š๐ซโฃ
โ€ข ๐—ช๐ž๐›๐ฌ๐ข๐ญ๐ž ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญโฃ
โ€ข ๐—ช๐ก๐ข๐ญ๐ž ๐๐š๐ฉ๐ž๐ซ๐ฌโฃ
โ€ข ๐†๐ฎ๐ž๐ฌ๐ญ ๐ฉ๐จ๐ฌ๐ญโฃ
โ€ข ๐‚๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌโฃ
โ€ข ๐ˆ๐ง๐ญ๐ž๐ซ๐ฏ๐ข๐ž๐ฐ๐ฌโฃ
โ€ข ๐&๐€โฃ
โ€ข ๐€๐ฌ๐ค ๐€๐ง๐ฒ๐ญ๐ก๐ข๐ง๐ โฃ
โ€ข ๐๐ฎ๐จ๐ญ๐ž๐ฌโฃ
โ€ข ๐’๐ญ๐จ๐ซ๐ข๐ž๐ฌโฃ
โ€ข ๐๐จ๐๐œ๐š๐ฌ๐ญ๐ฌโฃ
โ€ข ๐๐ฎ๐ข๐ณ๐ณ๐ž๐ฌโฃ
โ€ข ๐‘๐ž๐ฏ๐ข๐ž๐ฐ๐ฌโฃ
โ€ข ๐“๐ฎ๐ญ๐จ๐ซ๐ข๐š๐ฅ๐ฌโฃ
โ€ข ๐‡๐š๐œ๐ค๐ฌโฃ
โ€ข ๐“๐ข๐ฉ๐ฌโฃ
โ€ข ๐„๐๐ฎ๐œ๐š๐ญ๐ข๐จ๐ง๐š๐ฅ ๐๐จ๐ฌ๐ญโฃ
โฃand this list is endless. โฃ


Now, when you have figured out your target audience and their problems & chose the type of content through which you are going to connect with your ideal audience then here are few tips through which you can provide the solution to their problems in the most effective ways:

๐Ÿ“ ๐’๐ฆ๐š๐ซ๐ญ ๐‚๐จ๐ง๐ญ๐ž๐ง๐ญ ๐‚๐ซ๐ž๐š๐ญ๐ข๐จ๐ง ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ญ๐ฌ ๐ฏ๐ข๐ž๐ฐ๐ž๐ซ๐ฌ ๐ข๐ง๐ญ๐จ ๐‚๐ฅ๐ข๐ž๐ง๐ญ๐ฌ โฃ

๐Ÿ.๐‡๐ž๐š๐๐ฅ๐ข๐ง๐ž of your content should have powerful words that convince reader to read further. โฃ
For example: 3 Effective ways to reduce weight in 15 daysโฃ
You may use words like Powerful, Smart, Effective, Strong etc. and use odd numbers as mentioned in above example to attract your ideal audience.โฃ
๐Ÿ.๐“๐ก๐ž ๐œ๐š๐ฉ๐ญ๐ข๐จ๐ง ๐จ๐ซ ๐ญ๐ก๐ž ๐œ๐จ๐ฉ๐ฒ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ should be able to share the solutions to those problems that your ideal client is facing. โฃ
It really doesnโ€™t matter whether you provide solution in 50 words or 500 words, the only thing that matters is your content is able to provide what your ideal audience is looking for. I) Add value by providing clear doable & actionable steps by following which their problems can be resolved.โฃ
II) Create a sense of urgency so that the buyer can take fast action โฃ
For eg. โฃ
This offer is valid for next 2 days onlyโฃ
3 Spots available onlyโฃ
III) Your content should relate to your ideal audience problems, solutions and actionable steps etc. If your audience are not relating to what you are providing, they are more likely to unfollow you.โฃ
IV) You should have clarity about โ€“ what you are addressing? Who you are addressing? How this is going to help them?โฃ
๐Ÿ‘.๐—ช๐ซ๐ข๐ญ๐ž ๐ข๐ง ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐š๐ญ๐ข๐จ๐ง ๐ฆ๐จ๐๐ž. I mean write as if you are talking to someone. Engage with your ideal audience on daily basis through comments, DM, calls or IG stories. โฃ
๐Ÿ’.๐ˆ๐ง๐œ๐ฅ๐ฎ๐๐ž ๐‚๐š๐ฅ๐ฅ-๐ญ๐จ-๐š๐œ๐ญ๐ข๐จ๐ง at the end. Call-to-action invites your audience to Read further, click on a link, book a service, Subscribe, Download E-book or Buy a product. CTA allows your audience to take a specific action at the end of the post that will benefit them. โฃ
๐Ÿ“.๐…๐จ๐ซ๐ฆ๐š๐ญ๐ญ๐ž๐, Clean, Readable & well-designed content attracts audience to engage. Leave white spaces in between the paragraphs so that reader can easily read the content

Now, to ease the content creation process, i have handpicked 12ย Free Content Creation tools focused on creating and editing Images & videos.

Here is the list:

  1. Canva - Graphic Design Tool
  2. Easil - Customizable Graphic Design Templates
  3. Lumen5 - Video Creation Platform
  4. Snappa - Create Online Graphics
  5. Picsart - Image Editing app
  6. Crello - Create Graphic Design & Videos
  7. Storyart - Instagram Story Creator
  8. Inshot - Video Editing App
  9. Mojo - Create IG story
  10. Kinemaster - Video creation & editing
  11. - IGTV & video creation
  12. Unfold - IG stories


Content Creation is a broad term and i have tried to provide you with a gist of it. Creating Content is a creative work that not only attracts your ideal audience but also grows your business.


How to Create Content for Social Media?

You May Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *