What is Content Creation?
Content Creation is basically about finding the key problem areas of your ideal Client & addressing them with Solutions.
𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐥𝐥𝐨𝐰𝐬 𝐲𝐨𝐮 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞.
1) So first of all, 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐂𝐥𝐢𝐞𝐧𝐭, 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬.
2) Pick the 𝐭𝐲𝐩𝐞 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐜𝐚𝐧 𝐛𝐞𝐬𝐭 𝐬𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 ( products or services) to your ideal Client. For example, Image, Infographics or Podcast etc.
3) 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 so that your ideal audience can relate to it & connect with your brand.
How to find out your Target Audience & understand their pain areas?
Here are 8 𝐄𝐚𝐬𝐲 𝗪𝐚𝐲𝐬 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞
1.𝐂𝐫𝐞𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐏𝐞𝐫𝐬𝐨𝐧𝐚
Figure out Who (that person is), Where (location of living), What (are their pain areas), Why (they will associate with you)
2.𝐂𝐨𝐧𝐝𝐮𝐜𝐭 𝐅𝐫𝐞𝐞 𝐒𝐮𝐫𝐯𝐞𝐲𝐬
Through Instagram, you can ask a question or run a Poll. Send E-mail Surveys to better understand your audience, to find out the problems they are struggling with.
Use Google Analytics to find out – Demographics (Age & Gender) | Market Segment (they belong to) | Geographical location.
Use Facebook or Instagram Insights to better understand your audience behaviour.
4.𝐅𝐢𝐧𝐝 𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐁𝐞𝐬𝐭 𝟑 𝐭𝐨𝐩 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐩𝐨𝐬𝐭𝐬 on Social Media or refer to the most visited page on your website. Through this you will be able to understand what actually your audience is interested in. What type of content they would like you to post?
5.𝐂𝐨𝐧𝐧𝐞𝐜𝐭 & 𝐄𝐧𝐠𝐚𝐠𝐞 with your audience and ask for feedback so that you can develop a channel for better communication.
6.𝐆𝐞𝐭 𝐨𝐧 𝐭𝐨 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐂𝐚𝐥𝐥𝐬 and talk to your audience face to face to better understand their problem areas.
7.𝐔𝐬𝐞 𝐔𝐛𝐞𝐫𝐬𝐮𝐠𝐠𝐞𝐬𝐭 𝐚𝐧𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐩𝐥𝐚𝐧𝐧𝐞𝐫 tool to learn more about what actually your ideal audience is looking for.
8.𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐃𝐢𝐫𝐞𝐜𝐭 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 (DM) feature of Instagram to make connection with your audience & interact with them on personal level to find out the problems they are actually struggling with.
Once you have figured out your ideal audience then choose the type of Content through which you can connect with your Ideal Audience.
𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐛𝐚𝐬𝐢𝐜𝐚𝐥𝐥𝐲 𝐨𝐟 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝟒 𝐭𝐲𝐩𝐞𝐬:
You can leverage your connection with your target audience through the following content types:
• 𝐁𝐥𝐨𝐠 𝐏𝐨𝐬𝐭
• 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐢𝐞𝐬
• 𝐄-𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠
• 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬
• 𝗪𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭
• 𝗪𝐡𝐢𝐭𝐞 𝐏𝐚𝐩𝐞𝐫𝐬
• 𝐆𝐮𝐞𝐬𝐭 𝐩𝐨𝐬𝐭
• 𝐀𝐬𝐤 𝐀𝐧𝐲𝐭𝐡𝐢𝐧𝐠
• 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐨𝐬𝐭
and this list is endless.
Now, when you have figured out your target audience and their problems & chose the type of content through which you are going to connect with your ideal audience then here are few tips through which you can provide the solution to their problems in the most effective ways:
𝟓 𝐒𝐦𝐚𝐫𝐭 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐯𝐢𝐞𝐰𝐞𝐫𝐬 𝐢𝐧𝐭𝐨 𝐂𝐥𝐢𝐞𝐧𝐭𝐬
𝟏.𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞 of your content should have powerful words that convince reader to read further.
For example: 3 Effective ways to reduce weight in 15 days
You may use words like Powerful, Smart, Effective, Strong etc. and use odd numbers as mentioned in above example to attract your ideal audience.
𝟐.𝐓𝐡𝐞 𝐜𝐚𝐩𝐭𝐢𝐨𝐧 𝐨𝐫 𝐭𝐡𝐞 𝐜𝐨𝐩𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 should be able to share the solutions to those problems that your ideal client is facing.
It really doesn’t matter whether you provide solution in 50 words or 500 words, the only thing that matters is your content is able to provide what your ideal audience is looking for. I) Add value by providing clear doable & actionable steps by following which their problems can be resolved.
II) Create a sense of urgency so that the buyer can take fast action
This offer is valid for next 2 days only
3 Spots available only
III) Your content should relate to your ideal audience problems, solutions and actionable steps etc. If your audience are not relating to what you are providing, they are more likely to unfollow you.
IV) You should have clarity about – what you are addressing? Who you are addressing? How this is going to help them?
𝟑.𝗪𝐫𝐢𝐭𝐞 𝐢𝐧 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐦𝐨𝐝𝐞. I mean write as if you are talking to someone. Engage with your ideal audience on daily basis through comments, DM, calls or IG stories.
𝟒.𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐂𝐚𝐥𝐥-𝐭𝐨-𝐚𝐜𝐭𝐢𝐨𝐧 at the end. Call-to-action invites your audience to Read further, click on a link, book a service, Subscribe, Download E-book or Buy a product. CTA allows your audience to take a specific action at the end of the post that will benefit them.
𝟓.𝐅𝐨𝐫𝐦𝐚𝐭𝐭𝐞𝐝, Clean, Readable & well-designed content attracts audience to engage. Leave white spaces in between the paragraphs so that reader can easily read the content
Now, to ease the content creation process, i have handpicked 12 Free Content Creation tools focused on creating and editing Images & videos.
Here is the list:
- Canva - Graphic Design Tool
- Easil - Customizable Graphic Design Templates
- Lumen5 - Video Creation Platform
- Snappa - Create Online Graphics
- Picsart - Image Editing app
- Crello - Create Graphic Design & Videos
- Storyart - Instagram Story Creator
- Inshot - Video Editing App
- Mojo - Create IG story
- Kinemaster - Video creation & editing
- veme.ly - IGTV & video creation
- Unfold - IG stories
Content Creation is a broad term and i have tried to provide you with a gist of it. Creating Content is a creative work that not only attracts your ideal audience but also grows your business.