All you need to know before creating an Online Store for any product based organization or a service based business firm, it is very crucial to have an online platform for its customers.
E-commerce is the perfect way to provide easy accessibility to the customers and even create your Brand Awareness. We live in an era where even a small food stall seller has an account on Zomato and is making hundreds of deliveries every day.
The youth today might not have seen the days where people preferred only the face to face transactions and to be very honest my parents are still doubtful about buying anything online. There was a phase where the customers were reluctant about buying things online and owners were skeptical about taking theirs to an online platform. But today, the level of convenience has reached to a level where you can even try the shade of a lipstick with online customization.
Now that does not mean that creating an online platform means that the customer will definitely use it. There are many aspects that should be a part of your Online
Store:
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First and foremost it should be safe and secure to use. Customers should feel secure while mentioning their payment details.
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It should be a user-friendly.
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It should be given a clear picture and details about the product or service being sold. For example: Myntra, Amazon have images/videos uploaded for all the products.
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It should be a trustworthy platform so that the customer is able to choose your platform among all the other available ones. Customers should have multiple payment options like Net banking, Credit Card, Debit Card or even COD.
You might think that every eCommerce website does have almost all the aspects mentioned above, then what differentiates them from each other.
One of the important aspects are :
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the Product Genuineness and the other is
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Customer Service.
If your website isn't selling genuine products then forget about the growth of your firm. And even if you are selling the most genuine products and you are not providing good customer service then the same customer will never come back. It is all about to maintain the level of service so that customers feel safe and want to come back.
